MOBILE AD-SERVING AND STATS: Market on the cutting edge with our mobile messaging, ad delivery (SMS) and affiliate interface solutions

Personal mobile devices continue to attract significant attention as a viable marketing vehicle due to consumer´s heavy reliance on using cell phones and other mobile devices as both a communication and organizational tool. In a recent DirectTrack client survey, a large number of our customers expressed strong interest for a streamlined integrated mobile content delivery system that would allow both advertisers and publishers to market to mobile devices.

As a complement to our mobile ad delivery (SMS) solution, we also offer our new mobile affiliate interface, which will enable you to roll out new and exclusive campaign and payout details to your publisher base in real time. Your affiliates will appreciate being able to keep tabs on revenue stats, drill down on campaign details and stay abreast of the latest and greatest campaigns your network has to offer. And you´ll appreciate the immediacy of a real-time mobile solution.

As we quickly move to realizing a full-featured mobile solution for DirectTrack, we will be partnering with a market-leading mobile aggregator who will be used to deliver and manage mobile marketing campaigns through the aggregator´s integration APIs. In the initial stage of our mobile marketing strategy, we will enhance the existing DirectTrack campaign management functionality, originating from the advertiser interface, to accommodate SMS delivery. Initial interface enhancements include:

• SMS as a creative type
• SMS specific reports created, and SMS specific attributes added to existing reports
• Mobile phone list management, including: uploading, opting in/out, and analysis

Below is a flow chart portraying high level work flow for a new SMS creative in the delivery process:

User Strategies
The opportunities to leverage mobile as a marketing channel are extremely varied, and may include:

• Driving click-through to an informational page
• Driving calls to a call center
• Collecting phone numbers similar to the ubiquitous email submit offers
• Delivering coupons
• Offering a store locator