Thought to be the only affiliate marketing and tracking platform on the market to have had its tracking accuracy confirmed and validated by a reputable third party interactive media audit company, DirectTrack has officially been certified accurate by Elgin, Illinois–based ImServices Group (www.imservicesgroup.com). This certification ultimately assesses DirectTrack’s adherence to industry best practices published by the Interactive Advertising Bureau (IAB) and the Media Rating Council.
“Independent third–party tracking certification not only confirms our knowledge of the proven accuracy of our platform, it illustrates our continued commitment to delivering the highest degree of confidence in the accuracy of our technology,” noted DirectTrack General Manager, George Bordo. “Our customers and the market demand accurate tracking–and we’ve taken the lead in introducing this next generation initiative to provide the utmost confidence in our solutions,” stated Bordo.
As part of the accreditation test process, ImServices has validated that DirectTrack processes clicks, leads and sales measurement data consistently and completely; that DirectTrack is delivering and recording ad impressions, clicks, leads and sales in accordance with the IAB Guidelines; and that DirectTrack’s existing filtration methodology includes checks to ensure that only authorized and approved activity is counted.
“DirectTrack is a real industry innovator in providing additional tracking assurances to their clients via a third–party auditing of their platform and methodologies,” said Dick Bennett, President and CEO of ImServices. “Through our comprehensive validation process measured against IAB standards, the core DirectTrack tracking engine proved to be consistently accurate in our tests,” noted Bennett.
Daniel Stainer, Marketing Manager |
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