Case Studies

In 2004, Direct Agents reached out to the leader in the space, DirectTrack—partnering with them for their performance marketing tracking needs. Direct Agents was one of the first agency clients to adopt the DirectTrack solution. Direct Agents tested other tracking technology solutions, but ultimately chose DirectTrack because of its comprehensive and proven capabilities. Learn More

lynda.com’s Affiliate Program was launched due to high demand by supporters, members, and industry partners. The program searches for strong partners to promote lynda.com on their sites and blogs through text links and banner ads while earning commissions on sales made through these promotions. Accepted affiliates include those sites related to and covering technology, software, education, graphic design, photography, business, and other applicable topics. Learn More

Faced with limited resources and a continuous, rapidly growing business model, NationalCreditReport.com turned to the affiliate technology experts at DirectTrack to help them get their antiquated in-house affiliate program on track. Learn More

Click here to read about the DirectTrack IAB Certification.

Client Spotlights

Learn how DirectTrack enhances network profitability through our clients´ eyes.

Thanks to the powerful and flexible functionality found in DirectTrack, our vision of building our international network, Euraffco, has become a reality. Once we launched, we immediately took advantage of the mass distribution capability found in CrossPublication—which enabled our network to run campaigns while we were establishing our advertiser base. read more DirectTrack’s user–friendly interface, flexible functionality and unique features such as CrossPublication and integration have kept Affiliace on the competitive edge of affiliate marketing. Affiliace uses DirectTrack to continually increase their profits with strong technology, while reinforcing the reliability of their network offers. Affiliace chose DirectTrack to avoid the daunting tasks, additional expense and time consumption associated with building an in–house solution. read more Agami Media is a performance–based affiliate network specializing in lead generation and customer acquisition. Since our network‘s inception, DirectTrack has delivered the solid technology foundation necessary to ensure success, while providing our advertisers with unparalleled return on investment. DirectTrack offers unmatched scalability, performance, uptime and features that allow us to focus on our core strengths and sustained growth. read more Prior to launching the Moss Affiliate Network, Paul Moss had exponentially grown an internal affiliate program to $70 million in revenue within a few years. Based on this success, he became intimately familiar with the tools and skills necessary to manage and grow an affiliate network for even greater profitability. Once the decision was made to outsource the technology, Moss began researching affiliate marketing and tracking solutions. read more When MarketLeverage´s parent company, PrecisionPlay Media, decided to enter the affiliate space in 2004, we underwent a search for the best technology partner. Our goal was to find a company who could handle all of the significant statistics tracking our new network would require. read more Leveraging more than 10 years of online marketing experience, Adperio is a premier ad network owned by Memolink, Inc. specializing in performance–based and incentivizable advertising. With thousands of publishers and hundreds of top–tier brand advertisers, Adperio’s network delivers quality customers and some of the highest ROIs in the market. read more MCF Media, LLC is a rapidly growing affiliate network that focuses on acquiring innovative and fresh campaigns. While searching for a backend solution and more efficient reporting system, MCF Media found that DirectTrack offers the technology to meet their needs and provides additional services to help jump start their network. read more CEO and Founder Steve Hecklinger knew he was taking a big gamble when he decided to leverage his more than 15 years of Internet experience and personal finances to start his own affiliate network. read more

Database Search Tools

Click here view MarketLeverage's non-proprietary tool list for screening affiliates and advertisers.

Internet Tracking of Clicks and Conversions: Best Practices

Click here to read an overview on the major components of affiliate tracking. We'll show you how commissions could be impacted by tracking limitations and/or the tracking-related logic instituted by your merchant or affiliate network. This content will provide you with the foundation to work more closely with your affiliate partners and ultimately spend more time driving quality conversions.

Testimonials

Click here to read what clients have to say about DirectTrack.

Revenue Performance Magazine

“The granddaddy of affiliate network platforms is DirectTrack. It’s sufficiently well established that 19 out of the top 50 performance marketing networks use it, with the result that most experienced affiliates are familiar with the interface and have learned to trust the tracking and reporting. Highly Recommended.”
                         — Revenue Performance Magazine, January 2010

Click here to download the DirectTrack Product Review pdf.

Literature

Ready to learn more about the unprecedented features and functionality found in DirectTrack? If so, please click here to submit your inquiry.

Webinars

Fraud Prevention Within the Affiliate Marketplace
Click here to view the recording.

• Current Fraud trends and industry impacts
• How to identify, screen and proactively prevent fraudulent activity
• How to effectively work with merchant processors and third–party services
• Common fraud mistakes to avoid
• Next generation strategies, tools and tactics for success
• And much more...

The Necessary Components of Transparency in Performance Marketing
Click here to view the recording.

• The specific tools to combat fraud
• How to effectively work with merchant processors and third–party services
• What are merchant processors looking for to help combat and prevent fraud?
• What transparency do advertisers need?
• CPA Payouts: How to raise the bottom line
• And much more...

What is Affiliate Marketing?

"Affiliate Marketing" is a term used to describe online marketing strategy and it is an industry that has grown significantly in popularity and size since the late 1990's.

In Affiliate Marketing, a merchant (also called an advertiser) partners with affiliates (also called a publisher). The affiliates act as virtual salespeople for the merchant.

Using a variety of online marketing methods including search marketing, pay-per-click search marketing, email marketing, blogging, social marketing and so on... affiliates send visitors to the merchant's website.

When the referred visitors complete an action at the merchant's site (like making a purchase, or filling out a lead form) the merchant pays the referring affiliate a commission.

Here's an example of how Affiliate Marketing works:
Bill has a website about recipes and cooking. He signs up for the affiliate program at Pretend-Kitchen-Site.com.

On Bill's "famous bread" recipe page, he lists a baking pan, rolling pin and wooden spoon all available at Pretend-Kitchen-Site.com. He lets his readers know that they can get the items there, and adds encoded links to each of the products that he has obtained from Pretend-Kitchen-Site.com's affiliate administration panel.

When Bill's visitors click on those links and purchase those products, Bill earns a commission equal to a percentage of the sale price.

The Merchant-Affiliate relationships are facilitated with the use of affiliate tracking and management platforms. These technology and service platforms allow merchants to manage affiliates, track their activities and properly account for their commissions. They also give affiliates a place to review stats, obtain linking material and communicate with their merchant.

Since 2004, Lurn, Inc. (formerly known as Affiliate Classroom, Inc.) has introduced a wide variety of innovative educational products to the pay-per-performance industry, setting the standard for the training of both work-at-home entrepreneurs and management professionals. Since opening its doors, more than 30,000 students have benefited from our courses and training systems.